Are you wanted to make your business to the top in Google Results? Have you tried SEO or you only focus on PPC and SMO?
Did you know how to use SEO for improving the organic ranking of your web page. Let start with some easy and simple steps about role of SEO in Digital Marketing. Here if anyone want to take SEO Training in Noida who can visit here.
What is SEO?
“SEO stands for search engine optimization it is used for increasing the quality and quantity of traffic to a website.”
How Search Engine Works
The techniques used by the search engine to rank a website.
crawl- search engine has there's automated software agents called spiders, crawlers, robots and bots; they crawl from one site to other sites on the internet for information.
Index- after crawling these bots stores and organize the data found in the crawling process.
Ranking- providing the information to the searcher which provide the best answer to a query. that means results are ordered by most relevant to least relevant.
If a page is getting more viewers than google increases its ranking in the results page.
search engines always refining their methods to rank web pages there are two elements plays important role in the successful web-page.
- onsite (on-page)
- offsite (off-page)
The search engine looks over more than 200 factors included in off-page and on-page for evaluating a webpage and every year search engine includes more than 100 refinements.
so, a key part of the best SEO worker job is keeping your website at the leading edge…because the good ones really do know how SEO works!
There are Three Types of SEO Practices
Black hat SEO
in this all the methods are illegal by Google it will increase your site ranking but its ranking is not stable and if Google knows this it will definitely block your site.
for example, techniques used by black hats.
- Unrelated Keywords
- Keyword Stacking and Keyword Stuffing
- Tiny Text, Hidden Text, and Hidden Links
White hat SEO
White hat SEO refers to the most justified practices taken by the marketers to gain higher rankings in the search engine.
for example, techniques are used in white hat SEO
- Quality Content
- Titles and Meta Data
- Keyword Research and Effective Keyword Use
Grey hat SEO
In the grey hat, some methods are from a white hat and some from black hat it also risky to use. Gray Hat SEO mainly came into existence because of the client's pressure to receive results they have been paying for.
Let Me Tell You First About Off-Page SEO
Off-page
Off-page is a technique that is used after making a website to create awareness among peoples.
Let's take an example you an owner of a business and you want more customers to visit your shop so what you do. You try to make brand awareness. You start distributing pamphlets about your business. Publish ads on newspaper hoardings etc.
Off-page is also like this you use other sites and medium to attract more customers from other sites.
For example
- developing a high-quality profile with attractive and relevant information.
- making an active presence on social media.
- mentioning your business online
Technique of off-page SEO
Bookmarking- in bookmarking we place any ads on other sites. Like Plurk, stumble upon Pinterest, in bookmarking sites, there is a word limit.
Business listing - business listing is like profile creation but it also contains some important information like your business address. Phone no. your area code and other things.
Blog posting- in blog posting we gave information to the peoples about a particular thing but in marketing, we can also use this. We can write a blog about our services why you take this service etc.
Doc submission- in doc submission we upload documents of our business on the doc submission sites. In documents we can put our services in our business biography and other sorts of things.
Infographics- infographics is a graphical representation of information
Let’s Discuss On-page SEO
On page: on-page is used to make your site optimized for humans and the search engine its main focus on improving the sales of your business.
let's take another example you have so many visitors come every day in the shop and you want the customers to stay for some time on your shop so what you do you try to make your shop look beautifully elegant and different from others shop.
In on-page SEO we try to make the website look attractive and different from other competitor's sites. For example on-page, we try to make our sites optimized in all aspects.
- The site is looking good or not?
- The information on our site is useful for people or not?
- Are these sites used keywords properly or not?
- Is this site is optimized for all devices or not?
If the user is not satisfied by your sites it will immediately go back which is not good for your online and offline marketing.
Techniques in on-page
Meta tags- This gives the information about your page to google
Keyword density- Keyword density shows how many times you using a keyword or a phase.
Page loading- The time taken to open a webpage.
Keyword placement- The best place in your content to put your keyword.
Alt tags- It is used to describe an image for google bot.
H1 tags- It is your title of a webpage or an article.
Description- Description describes your page or content on article.
Keywords- keywords shows about your content.
Google webmaster -it is a tool used to analyze the site's errors, keywords and URL structures, etc.
Anchor Text- Anchor text is a clickable word you put on your content so if somebody clicks it will redirect to your website or blog.
Google Analytics - Google analytics tool is used for knowing your site's regular clicks. It also shows the devices are used, most clicks from which states etc.
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